The New York American Marketing Association has for years bestowed its coveted Effie Awards in recognition of advertising and marketing campaigns that achieve extraordinary results. This is how they describe it on their site www.effie.org:
The New York American Marketing Association introduced the EFFIE Awards in 1968. It is the only national award to recognize creative achievement in meeting and exceeding advertising objectives. As such, it honors the "real world" work of agency/client partnerships that create, manage and build brands that have become a part of the American landscape.
Winning an EFFIE is about meeting a challenge and succeeding. Entry requirements are demanding, and so are the judges. A blue ribbon judging panel comprised of top marketing and advertising management, research, and creative executives evaluates the entries in two phases. During first round judging case briefs are scored without considering creative materials. In the next round, judging is competitive within each category on both the case brief and the creative material. Gold, Silver and Bronze EFFIE winners are announced each June at a gala attended by some 1,000 of the industry's luminaries.
